The personalization of the user's online experience, in the Web Summit

A tool that allows you to personalize the user's experience on the Internet in real time to offer content related to your interests is the bet presented today at the Web Summit of Lisbon the Galician company Improving Metrics.

Lisbon, Nov 9 (EFE) .- A tool that allows users to personalize the Internet experience in real time to offer content related to their interests is the bet that presents today at the Web Summit of Lisbon the Galician company Improving Metrics.

The software, called Affinityland, learns from users and collects information in real time from navigation to identify the tastes and preferences of the user.

"On the one hand we facilitate access to the content that users prefer and on the other we help companies to deliver a greater value to the end customers, "the company's founder, Jesús Echarri, told EFE.

The tool, which can be used in any web page or mobile application, can propose articles in a digital medium or products in a store, as well as completely customize the experience, changing the order of the contents and showing some and hiding others.

analyzes in real time the content demanded by others "so that the user does not stop learning" and does not have access only to what interests him, but also to what is successful in the community.

The technology, which is based on an artificial intelligence engine, is developed and functioning but still in a preliminary phase.

"There are eCommers (companies of e-commerce) large worldwide that are testing it, but the first unit has not yet been sold. Echarri.

Improving Metrics approaches the Web Summit as an opportunity to bring this new tool to the public, attract customers and receive feedback on the interest it awakens for continue improving it.

The Web Summit today ends four days of conferences and events of the highest technological summit worldwide, which has gathered in Lisbon to 60,000 visitors from all over the planet.